Our Story

Beauty with a Purpose

In the fast-moving world of cosmetics, where trends change quickly and quality matters most, De Colores Lifestyle Private Limited stands out for its innovation and excellence. Founded on November 2, 2020, by Maulik Doshi and Monica Doshi, the company brings over 20 years of experience in the beauty industry.

Our Story: From Idea to Reality

De Colores Lifestyle Private Limited started when Maulik and Monica saw a gap in the market during the COVID-19 pandemic. With their extensive experience in cosmetics, they realized that high-quality products were hard to find. This insight led them to start their own brand, aiming to set new standards for quality.

Meet Chesly: A Name with Meaning

Our brand, Chesly, is named after our daughter, Chesly Doshi. The name represents purity, love, and a personal touch in every product we make. Chesly is more than just a brand—it's a symbol of our family's commitment to delivering top-quality cosmetics.

Proudly Made in India

We take pride in our products being made in India. We combine local craftsmanship with modern technology to ensure our cosmetics are both luxurious and effective. Our goal is to exceed the expectations of our customers with every product.

Our Cruelty-Free Promise

At Chesly, we are committed to being cruelty-free. We believe in creating beauty products without harming animals, aligning with our values and the ethical beliefs of our customers.

Looking Forward: Our Vision

Our journey is just beginning. We aim to make Chesly a global brand known for quality, integrity, and beauty. We are always exploring new trends and sustainable practices to make a positive impact on our industry and the world.

Join Us

We invite you to be part of our story and experience Chesly for yourself. Together, let's celebrate beauty where quality, ethics, and innovation come together to create something truly special.